{"id":2372,"date":"2026-04-14T15:06:48","date_gmt":"2026-04-14T15:06:48","guid":{"rendered":"https:\/\/thrwa.org\/courses\/new-course\/"},"modified":"2026-04-14T13:06:48","modified_gmt":"2026-04-14T13:06:48","slug":"new-course-2","status":"publish","type":"courses","link":"https:\/\/thrwa.org\/en\/courses\/new-course-2\/","title":{"rendered":"Digital Marketing Professional"},"content":{"rendered":"<p style=\"font-weight: 400\"><strong>Course Introduction <\/strong><\/p>\n<p style=\"font-weight: 400\"><strong>This Training course<\/strong>\u00a0equips professionals with the end-to-end capabilities required to plan, execute, and optimize high-performing digital marketing in real business conditions.\u00a0<strong>This Training course<\/strong>\u00a0goes beyond \u201ctips and tools\u201d to build a disciplined, data-driven marketing operating system\u2014covering customer insight, channel strategy, content and creative planning, performance media, analytics, and optimization. Participants will learn how to translate business objectives into measurable marketing outcomes, select the right channels across the funnel, and manage campaigns using modern experimentation and ROI thinking. The program is designed for practical application, including workshop deliverables such as a campaign brief, channel plan, content calendar, media plan, dashboard, and optimization roadmap. By the end, learners will be able to launch integrated campaigns, evaluate performance using relevant KPIs, and continuously improve results with A\/B testing and conversion rate optimization\u2014while maintaining governance, compliance, and brand consistency.<\/p>\n<p style=\"font-weight: 400\"><strong>This training course will highlight:<\/strong><\/p>\n<ul style=\"font-weight: 400\">\n<li>Building a full-funnel digital marketing strategy aligned to business goals<\/li>\n<li>Creating content and creative that converts across channels<\/li>\n<li>Running performance campaigns (search\/social) with budget control and ROI focus<\/li>\n<li>Measuring results with analytics, dashboards, and attribution logic<\/li>\n<li>Optimizing conversion and retention using testing and lifecycle marketing<\/li>\n<\/ul>\n<p style=\"font-weight: 400\"><strong>Course Objectives <\/strong><\/p>\n<p style=\"font-weight: 400\">At the end of this training course, you will learn to:<\/p>\n<ul style=\"font-weight: 400\">\n<li><strong>Develop<\/strong>\u00a0full-funnel digital marketing strategies<\/li>\n<li><strong>Design<\/strong>\u00a0integrated multichannel campaign plans<\/li>\n<li><strong>Execute<\/strong>\u00a0performance media and optimization<\/li>\n<li><strong>Measure<\/strong>\u00a0outcomes using analytics dashboards<\/li>\n<li><strong>Improve<\/strong>\u00a0ROI via testing and CRO<\/li>\n<\/ul>\n<p style=\"font-weight: 400\"><strong>Course Outline (5 Days)<\/strong><\/p>\n<p style=\"font-weight: 400\"><strong>Day One: Digital Marketing Foundations and Customer Strategy<\/strong><\/p>\n<ul style=\"font-weight: 400\">\n<li>Digital marketing landscape and operating model<\/li>\n<li>Customer journey, funnel design, and intent mapping<\/li>\n<li>Segmentation, targeting, and positioning in digital contexts<\/li>\n<li>Value proposition and messaging architecture<\/li>\n<li>Channel roles: owned, earned, paid<\/li>\n<li>Competitive and audience research (frameworks + tools)<\/li>\n<li>KPI hierarchy: awareness to revenue<\/li>\n<li>Campaign brief structure and success criteria<\/li>\n<\/ul>\n<p style=\"font-weight: 400\"><strong>Day Two: Content, Social Media, and Creative That Converts<\/strong><\/p>\n<ul style=\"font-weight: 400\">\n<li>Content strategy: pillars, formats, and governance<\/li>\n<li>Copywriting frameworks for digital performance<\/li>\n<li>Creative planning: briefs, hooks, and testing concepts<\/li>\n<li>Social media strategy by platform role<\/li>\n<li>Community management and brand voice consistency<\/li>\n<li>Content calendar design and workflow management<\/li>\n<li>Influencer and partnership fundamentals<\/li>\n<li>Reputation management and crisis basics<\/li>\n<\/ul>\n<p style=\"font-weight: 400\"><strong>Day Three: Performance Marketing\u2014Search, Social Ads, and Media Planning<\/strong><\/p>\n<ul style=\"font-weight: 400\">\n<li>Performance marketing fundamentals and funnel alignment<\/li>\n<li>Paid search concepts: keywords, intent, and structure<\/li>\n<li>Paid social concepts: audiences, creatives, and objectives<\/li>\n<li>Budgeting, bidding logic, and pacing control<\/li>\n<li>Landing page basics and conversion principles<\/li>\n<li>Media plan development (channels, budget split, KPIs)<\/li>\n<li>Campaign setup checklist and QA governance<\/li>\n<li>Measurement planning and UTM discipline<\/li>\n<\/ul>\n<p style=\"font-weight: 400\"><strong>Day Four: Analytics, Measurement, and Optimization<\/strong><\/p>\n<ul style=\"font-weight: 400\">\n<li>Measurement frameworks: KPIs, OKRs, and scorecards<\/li>\n<li>Analytics concepts: sessions, events, and conversions<\/li>\n<li>Dashboards and reporting cadence for stakeholders<\/li>\n<li>Attribution logic (practical, decision-oriented)<\/li>\n<li>A\/B testing design and statistical thinking (practical level)<\/li>\n<li>Conversion rate optimization (CRO) workflow<\/li>\n<li>Optimization loops: creative, audience, and bid adjustments<\/li>\n<li>Diagnosing performance issues and corrective actions<\/li>\n<\/ul>\n<p style=\"font-weight: 400\"><strong>Day Five: Lifecycle Marketing, CRM, and Capstone Execution Plan<\/strong><\/p>\n<ul style=\"font-weight: 400\">\n<li>Lifecycle stages: acquisition, activation, retention, win-back<\/li>\n<li>Email\/CRM fundamentals and segmentation logic<\/li>\n<li>Lead management and handoff to sales (SLA concepts)<\/li>\n<li>Marketing automation journeys (concepts and governance)<\/li>\n<li>E-commerce basics: product pages, cart, checkout drivers<\/li>\n<li>Privacy, compliance, and ethical digital marketing<\/li>\n<li>Capstone: integrated campaign plan presentation<\/li>\n<li>30-60-90 day execution roadmap and capability plan<\/li>\n<\/ul>\n<p style=\"font-weight: 400\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">Course Introduction This Training course\u00a0equips professionals with the end-to-end capabilities required to plan, execute, and optimize high-performing digital marketing in real business conditions.\u00a0This Training course\u00a0goes beyond \u201ctips...<\/p>","protected":false},"author":1,"featured_media":2313,"template":"","course-category":[66],"course-tag":[],"class_list":["post-2372","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-marketing"],"_links":{"self":[{"href":"https:\/\/thrwa.org\/en\/wp-json\/wp\/v2\/courses\/2372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thrwa.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/thrwa.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/thrwa.org\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thrwa.org\/en\/wp-json\/wp\/v2\/media\/2313"}],"wp:attachment":[{"href":"https:\/\/thrwa.org\/en\/wp-json\/wp\/v2\/media?parent=2372"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/thrwa.org\/en\/wp-json\/wp\/v2\/course-category?post=2372"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/thrwa.org\/en\/wp-json\/wp\/v2\/course-tag?post=2372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}