International Training Workshop: Building Marketing Strategy in the Age of AI – April 2026

Global Training Workshop on Building a Marketing Strategy in the Era of Artificial Intelligence – April 2026

The American Marketing Association (AMA) has announced the organization of a specialized training workshop entitled “Building a Marketing Strategy in the Age of AI.” The event will take place online on April 21, 2026, running for two hours from 10:00 AM to 12:00 PM Central Standard Time (CST).

The workshop aims to help marketers and business owners understand how to develop modern marketing strategies amidst the massive transformations brought about by artificial intelligence in the marketing world.

Marketing After AI

The organizing body explained that traditional marketing methods are no longer capable of delivering the desired results. The impact of AI is not limited to merely accelerating marketing processes; it has also played a crucial role in narrowing the gap between strategy formulation and actual execution.

Success in marketing today depends heavily on a company’s ability to build smart marketing operating systems, training them to handle modern customer expectations and deliver immediate results.

Key Workshop Topics

The session will be led by expert Marc Sirkin, former CEO of Third Door Media and Go-To-Market (GTM) strategy advisor for CMOs. The workshop will cover several main topics, most notably:

• Reasons why traditional marketing strategies fail and the appropriate alternatives.

• The modern marketing operating model based on smart systems.

• A practical breakdown of the framework: SPOT → BUILD → TEST → SCALE.

• Practical applications in sales team enablement, content production, and executing product launch plans.

• How to train marketing systems using artificial intelligence.

Key Expected Outcomes

Workshop participants will gain a set of practical benefits, including:

• Understanding the real gap between planning and execution in marketing.

• How to use AI effectively, cutting through the tech hype.

• Designing short marketing experiments that achieve measurable results within 30 to 60 days.

• Ready-to-implement tools and business templates for immediate use within companies.

Additionally, the workshop grants two Continuing Education Units (CEUs) to AMA Professional Certified Marketer (PCM®) credential holders to help them maintain their professional certification.

Participation Fees

• Non-members: $199

• Members: $149

The organizing body is offering an additional 10% discount when booking three or more seats for organizations or teams.

The Importance of the Event

This workshop comes at a time when the marketing sector is witnessing a radical transformation. Relying on theoretical frameworks is no longer sufficient; the focus has firmly shifted to building data and AI-driven marketing systems capable of achieving immediate and measurable results.

This course is expected to help marketers and entrepreneurs develop their skills and keep pace with modern market demands, especially given the growing global reliance on AI technologies for managing marketing campaigns and decision-making.